Case Studies | True stories | Measurable success | Partnership solutions

NYC & Company

The world’s leading city destination!

Key Features

Database | Statistics | Themed training | Worldwide platform | Personalisation

The Challenge

• Huge brand

• Manhattan centric

• Maximising potential

• Increase average length of stay

• Increase average spend

• Extend seasonality

• Agent database

• Communication

 The Solution

• Discuss and agree objectives

• Create themed training

• Constantly update training themes

• Communicate via the new database

• Create the platform in 10 languages and distribute in 40 markets

• Localize training knowledge to suit market and user

• Give ownership across to local market offices

The Result

• Over 50,000 Travel Trade users worldwide

• Content rich database