Case Studies | True stories | Measurable success | Partnership solutions
Saga Holidays
Holidays for the over 50
Key features
Close co-operation | Travel Trade Needs analysis | Advanced Equator platform
The Challenge
- Established direct sell Tour Operator
- Breaking into the Travel Trade
- Distrust from the Travel Trade
- Limited Travel Trade database
- Existing established and respected brands already supported
- Multiple holiday experience Tour Operator
The Solution
- Discuss challenges
- Establish parameters
- Define six key USP’s
- Create an Agent brand
- State the unique Brand values
- Identify the customer for the Agent
- Split the holiday experiences into modules
- Include gamification and Agent Rewards
- Establish joined up marketing and support from retailers
- Reward for effort
The Result
- Over 1200 Agents signed up within 4 weeks
- Established a quality database
- Overcame pre-conceptions
- Accepted by Travel Agents
- Incremental sales