Case Studies | True stories | Measurable success | Partnership solutions

Saga Holidays

Holidays for the over 50

Key features

Close co-operation | Travel Trade Needs analysis | Advanced Equator platform

The Challenge

• Established direct sell Tour Operator
• Breaking into the Travel Trade
• Distrust from the Travel Trade
• Limited Travel Trade database
• Existing established and respected brands already supported
• Multiple holiday experience Tour Operator

The Solution

• Discuss challenges
• Establish parameters
• Define six key USP’s
• Create an Agent brand
• State the unique Brand values
• Identify the customer for the Agent
• Split the holiday experiences into modules
• Include gamification and Agent Rewards
• Establish joined up marketing and support from retailers
• Reward for effort

The Result

• Over 1200 Agents signed up within 4 weeks
• Established a quality database
• Overcame pre-conceptions
• Accepted by Travel Agents
• Incremental sales