Case Studies | True stories | Measurable success | Partnership solutions


Saga Holidays

Holidays for the over 50


Key features


Close co-operation | Travel Trade Needs analysis | Advanced Equator platform


The Challenge


  • Established direct sell Tour Operator
  • Breaking into the Travel Trade
  • Distrust from the Travel Trade
  • Limited Travel Trade database
  • Existing established and respected brands already supported
  • Multiple holiday experience Tour Operator


The Solution


  • Discuss challenges
  • Establish parameters
  • Define six key USP’s
  • Create an Agent brand
  • State the unique Brand values
  • Identify the customer for the Agent
  • Split the holiday experiences into modules
  • Include gamification and Agent Rewards
  • Establish joined up marketing and support from retailers
  • Reward for effort


The Result


  • Over 1200 Agents signed up within 4 weeks
  • Established a quality database
  • Overcame pre-conceptions
  • Accepted by Travel Agents
  • Incremental sales