Case Studies | True stories | Measurable success | Partnership solutions

Sandals & Beaches Resorts

The World’s leading all inclusive resorts

Key features

Collaborative | Innovative | Rewarding | Measurable

The Challenge

• Established brand needed to match sales to marketing effort
• Break into new markets
• Educate the Beaches Family Experience
• Create clear space between other all inclusive resort operators
• Establish key Agent support
• Align effort to sales to Agent Rewards
• Create a consistent training tool
• Support Travel Trade marketing
• Increase both numbers and average sales value

The Solution

• Discuss objectives
• Formulate plan and key measures
• Involve the sales force
• Personalise the brand by using its charismatic Chairman
• Innovative training modules
• Visual training
• Set pass mark to 100%
• Constantly re-educate
• Base any incentive on completion of course

The Result

• Over 12,000 ++ users
• Increase in sales
• Open new resorts
• Move into new worldwide markets
• Creating an additional advanced training course to raise average revenue
• Happy Agents
• Very happy client