Case Studies | True stories | Measurable success | Partnership solutions



Sandals & Beaches Resorts

The World’s leading all inclusive resorts

Key features


Collaborative | Innovative | Rewarding | Measurable


The Challenge


  • Established brand needed to match sales to marketing effort
  • Break into new markets
  • Educate the Beaches Family Experience
  • Create clear space between other all inclusive resort operators
  • Establish key Agent support
  • Align effort to sales to Agent Rewards
  • Create a consistent training tool
  • Support Travel Trade marketing
  • Increase both numbers and average sales value


The Solution


  • Discuss objectives
  • Formulate plan and key measures
  • Involve the sales force
  • Personalise the brand by using its charismatic Chairman
  • Innovative training modules
  • Visual training
  • Set pass mark to 100%
  • Constantly re-educate
  • Base any incentive on completion of course


The Result


  • Over 12,000 ++ users
  • Increase in sales
  • Open new resorts
  • Move into new worldwide markets
  • Creating an additional advanced training course to raise average revenue
  • Happy Agents
  • Very happy client