Case Studies | True stories | Measurable success | Partnership solutions

Travel 2

Trade only tour operator

Key features

Unique | Innovative | Simple | Measurable | Rewarding

The Challenge

• Purchased by the Stella Group from private buyers
• Not maximising its key USP
• Major competitor had a head start through technology
• Sleeping giant
• Sales force had no call to action
• Agent Training inconsistent
• Diverse product range
• Support Travel Trade marketing
• Increase sales

The Solution

• Open discussion on challenges
• Set objectives and put forward an innovative sector leading solution
• Gave ownership to the sales force
• Created a win | win |win scenario involving all interested parties
• Involved suppliers
• Created a multiple course Training portal
• Introduced gamification
• Matched effort to reward

The Result

• Won Best Online Training for 3 years
• Business profile lifted and awards followed
• Won best Agency support team
• Created Agent loyalty
• Considered best in class training
• Expanded product offering
• Happy client | Travel Agent | Travel 2 suppliers