Case Studies | True stories | Measurable success | Partnership solutions

Windjammer Landing Resort

Ideal for family & friends due to multiple accomodation options

Key features

Visual training | Agent Rewards | Close co-operation

The Challenge

• Established beachside hotel in Saint Lucia
• Surrounded by other established beachside hotels in Saint Lucia
• Standout achieved by price
• Small sales force – large worldwide audience
• Very limited budget

The Solution

• Discuss objectives
• Establish six key USP’s
• Focus on type of client and educate the Trade to recognise them
• Fabulous location and facilities
• Create a learning course based on video
• Educate via pictures and inresort staff interaction
• Created an Agent Rewards programme

The Result

• Colossal
• Punched above their weight in both Europe and North America
• Over 2,000 Agents supporting them
• New name Windjammer Landing Villa Beach Resort
• Sales now based on the unique product offering
• Great awareness