Case Studies | True stories | Measurable success | Partnership solutions
Windjammer Landing Resort
Ideal for family & friends due to multiple accomodation options
Key features
Visual training | Agent Rewards | Close co-operation
The Challenge
- Established beachside hotel in Saint Lucia
- Surrounded by other established beachside hotels in Saint Lucia
- Standout achieved by price
- Small sales force – large worldwide audience
- Very limited budget
The Solution
- Discuss objectives
- Establish six key USP’s
- Focus on type of client and educate the Trade to recognise them
- Fabulous location and facilities
- Create a learning course based on video
- Educate via pictures and inresort staff interaction
- Created an Agent Rewards programme
The Result
- Colossal
- Punched above their weight in both Europe and North America
- Over 2,000 Agents supporting them
- New name Windjammer Landing Villa Beach Resort
- Sales now based on the unique product offering
- Great awareness