Case Studies | True stories | Measurable success | Partnership solutions


 

 

Windjammer Landing

Windjammer Landing Resort

Ideal for family & friends due to multiple accomodation options


 

Key features

 

Visual training | Agent Rewards | Close co-operation

 

The Challenge

 

  • Established beachside hotel in Saint Lucia
  • Surrounded by other established beachside hotels in Saint Lucia
  • Standout achieved by price
  • Small sales force – large worldwide audience
  • Very limited budget

 

The Solution

 

  • Discuss objectives
  • Establish six key USP’s
  • Focus on type of client and educate the Trade to recognise them
  • Fabulous location and facilities
  • Create a learning course based on video
  • Educate via pictures and inresort staff interaction
  • Created an Agent Rewards programme

 

The Result

 

  • Colossal
  • Punched above their weight in both Europe and North America
  • Over 2,000 Agents supporting them
  • New name Windjammer Landing Villa Beach Resort
  • Sales now based on the unique product offering
  • Great awareness