Case Studies | True stories | Measurable success | Partnership solutions



Windjammer Landing

Windjammer Landing Resort

Ideal for family & friends due to multiple accomodation options


Key features


Visual training | Agent Rewards | Close co-operation


The Challenge


  • Established beachside hotel in Saint Lucia
  • Surrounded by other established beachside hotels in Saint Lucia
  • Standout achieved by price
  • Small sales force – large worldwide audience
  • Very limited budget


The Solution


  • Discuss objectives
  • Establish six key USP’s
  • Focus on type of client and educate the Trade to recognise them
  • Fabulous location and facilities
  • Create a learning course based on video
  • Educate via pictures and inresort staff interaction
  • Created an Agent Rewards programme


The Result


  • Colossal
  • Punched above their weight in both Europe and North America
  • Over 2,000 Agents supporting them
  • New name Windjammer Landing Villa Beach Resort
  • Sales now based on the unique product offering
  • Great awareness